At Rivrs, we build and operate Minecraft multiplayer servers played by hundreds of thousands of players worldwide. We're a small, fast-moving team obsessed with game growth and we're looking for someone to own our organic short content strategy from day one.
This isn't a "post and pray" content job. You'll be at the center of our acquisition engine: turning raw gameplay footage into scroll-stopping short-form content, reading the data, and iterating fast.
🎬 Content production
• Create short-form videos (15s–60s) for TikTok, YouTube Shorts & Instagram Reels with one clear goal: bringing real players to our servers, not brand awareness.
• Write hooks and scripts that feel native, not promotional. You know the difference between content that gets watched and content that gets skipped.
• Edit gameplay footage from our rush libraries and turn it into high-retention snack content. Speed and instinct matter as much as polish.
📊 Performance & iteration
• Test concepts systematically: ship, read the data (views, retention, CTR), double down on what works, kill what doesn't.
• Monitor the performance of your creations and identify the key success criteria from the KPIs at your disposal.
• Continuously optimize your production pipeline. As volume scales, find smarter ways to produce more, faster, without dropping quality.